01
Direct wholesale
Buyer-managed route
The brief keeps a direct route in scope, but no current buying-team record is attached.
Open gapBuying team and account ownership
Hold
Industry · Wholesale and retail
One channel brief · One reviewed route
Decide which route deserves the commercial review.
Keep one buyer-owned category and market brief joined to the firms, people, reasons, gaps and owners needed to choose what gets checked next.
Graph One does not supply or verify sales, margin, assortment, demand, stock, availability, supplier performance, customer, marketplace or transaction facts.
Buyer-owned route brief · Local sample
WR-DE-12 · Tabletop homeware, Germany
Which route should move into buyer-owned commercial review: direct wholesale, a distributor or a marketplace?
02
Distributor review
Nordhafen Distribution
The buyer brief asks the team to test a distributor-led route; a German distributor record and a current channel role are available for review.
Open gapCommercial terms and route overlap
Advance to review
03
Marketplace
Marktplatz Haus
The marketplace route is in scope; listing rules and a category contact are not attached.
Open gapListing rules and category contact
Hold
Human-reviewed output
Advance the distributor route to buyer-owned commercial review. Keep direct wholesale and marketplace routes out of active work until their evidence gaps close.
- Reviewer
- Rowan Ellis · Commercial strategy
- Next owner
- Leonie Hart · Market expansion
Compact route decision · Local sample
Distributor route moves to commercial review.
- Brief
- WR-DE-12 · Tabletop homeware · Germany
- Compared options
- Direct wholesale · Distributor · Marketplace
- Reviewed route
- Distributor review
- Account and person
- Nordhafen Distribution · Mara Klein
- Judged reason
- The buyer brief asks the team to test a distributor-led route; a German distributor record and a current channel role are available for review.
- Source and checked date
- Buyer channel brief + available organisation and current-role records · 14 August 2026
- Conflict or gap
- The buyer must review overlap with its direct-wholesale route before any account action. Commercial terms, range fit, availability and supplier performance remain open in buyer-owned systems.
- Reviewer
- Rowan Ellis · Commercial strategy
- Owner
- Leonie Hart · Market expansion
- Result and hand-off
- Advance the distributor route to buyer-owned commercial review. Keep direct wholesale and marketplace routes out of active work until their evidence gaps close. Pass the route code, account, reason and open checks to the buyer’s chosen commercial system by the agreed method.
Choose the job
Start from the decision your role owns.
The worked proof below covers one distributor-route review. It does not make one sample stand in for every wholesale and retail job.
01Merchandising and categoryKeep supplier and retailer research around a buyer-owned range decision.Build a Market Evidence Ledger 02Supplier, marketplace and channel partnershipsCompare a supplier, distributor, marketplace or channel gap before an approach.Compare a Partnership Route 03Strategy and expansionChoose the new account set that deserves research in a market.Choose New Accounts 04Key account and range reviewPrepare the people, notes and open questions for an account already chosen.Prepare a Chosen Account
01 · Exact Search
Bound the people search with facts the product can query.
Current role, country and known relationship strength narrow the people set. Category, product, route and account-hierarchy fields remain in WR-DE-12 as buyer-owned or approved-source data.
Loading WR-DE-12 · Current route and buying roles
02 · Evaluative Search
Compare why each route entered review – and why two stay out.
The reasons inspect available organisation and role text against the same buyer brief. The route owner checks fit, commercial value, interest, reach and performance.
Loading WR-DE-12 · Route evidence review
03 · Table, Views and comments
Keep all three options, the challenge and the human result together.
WR-DE-12 keeps exact bounds, judged reason, source, checked date, gap, reviewer, owner, result and hand-off on each row. Saved Views separate active review from held routes without deleting either trail.
Reviewed output · WR-DE-12
Distributor review
Nordhafen Distribution · Local sample
Advance the distributor route to buyer-owned commercial review. Keep direct wholesale and marketplace routes out of active work until their evidence gaps close.
- Source · checked
- Buyer channel brief + available organisation and current-role records · 14 August 2026
- Conflict
- The buyer must review overlap with its direct-wholesale route before any account action.
- Reviewer
- Rowan Ellis · Commercial strategy
- Owner
- Leonie Hart · Market expansion
- Commercial gap and hand-off
- Commercial terms, range fit, availability and supplier performance remain open in buyer-owned systems. Pass the route code, account, reason and open checks to the buyer’s chosen commercial system by the agreed method.
Loading the WR-DE-12 route decision Table
04 · Person record and path
Inspect a relationship route only after the account merits review.
The selected account has one current-role sample and one available two-leg path. Relationship strength does not prove category authority, interest, willingness, terms or commercial fit.
MK
Mara Klein
Channel partnerships · Local sample · Nordhafen Distribution
Person profile · Sample data
SummaryNotesInteractionsMutual Connections
Whom could you ask?
Check the evidence on both legs before making the ask.
ViaMe – ViaVia – TargetPath contextAvailable contact context
RH
Via
Riley Hart
Me – Via
Strong
Via – Target
Medium
Path context
Two-leg path · inspect both legs
Available contact context
Available relationship context · 14 August 2026
05 · Board and comments
Give the open commercial check one owner and one review state.
The Board carries the selected route, source, gap, reviewer, linked person and comments. Its stage records team work; the buyer still decides the route and owns the formal action.
Loading the WR-DE-12 distributor review Board
06 · Named access
Keep active route work with the people and teams reviewing it.
Share the review with named people, teams or folders while source and commercial systems keep their current controls.
WR-DE-12 · Distributor review
Board sharing · Sample data
People with access
Leonie Hart · Market expansion · Route owner
Owns this item
Commercial review team
Workspace share
WR-DE-12 · Germany route review
Shared folder
Works with your current systems
Keep the commercial record where your team already works.
Graph One joins the brief, account, people, reasons, relationship paths, source dates, gaps, comments and owners. Your current systems keep commercial facts and formal action.
Approved sources add
Category, product, assortment, market, account hierarchy, channel, terms, availability, supplier and customer facts.
Graph One holds the working review
Search bounds, organisation and person records, available paths, Table fields, Views, Board state, comments, named access, gaps, reviewers and owners.
Current systems hold the formal record
- Commerce and assortment systems
- Supplier and procurement systems
- CRM and account systems
- Marketplace systems
- Expansion and planning systems
Compare route evidence before a commercial decision
In the first meeting, we will test its exact fields, source scope, three route options, judged reasons, review owner, access and hand-off. You will leave with one checked field-and-source plan and one reviewed-route output template – not a supplier, assortment, market or commercial decision.
- Owner
- Named
- Context
- Kept
- Next step
- Clear